Jaime Rosenzweig



Logan Wells is Founder and Digital Strategy Director for Not Another Agency (NAA). With 10 years of combined experience of agency, in-house, and corporate across corporate communications, project management, strategic consulting, brand management and business development – she founded NAA to provide a more process-driven approach that allows for increased agility and measurability for clients.


Prior to founding NAA, Logan co-founded and was a partner at Varick North – a digital marketing and sales development firm based in New York City. Before that she built the digital marketing team at Lumentus as the Digital Strategy Director, overseeing all of the digital strategy and client management components. Additionally, she’s worked as a consultant to help agencies scale their operations for the past 5 years.


Past clients include: MetLife, NOV, Shell, Bombardier Business Aircraft, FreshDirect, SkinnyGirl, Mattel, HBO, AT&T, Disney, BHGRE, and various financial services companies.


Logan studied Accounting at The University of Houston and has managed over $25M in media spend throughout her career.